Times are tough, jobs are scarce in the real estate business, investors are going broke, builders are filing for bankruptcy, sellers are selling because they can't afford to keep the homes they live in, banks don't have the money they need to loan because investors aren't buying mortgage backed securities, closng attorneys and appraisers are being hustled off to prison for mortgage fraud, more shysters are coming out of the woodwork to con gullible people into shelling out scarce money for seminars filled with public information about foreclosures and how to capitalize on the misfortunes of others, brokerages are firing and laying off their staffs and realtors are retiring or not renewing their licenses in large numbers.
Is it time to refine our way of thinking about how we deal with our clients ?
Here's an idea !
Become familiar with the desires, wishes, needs, reasons and hopes of one client at a time .
We not only need to become our client's real estate agent, but their friend as well, and listen to what they're saying by learning everything we possibly can about them, and then begin to focus on the kind of home that person, our client, our friend wants to spend their life in.
Isn't it only after we've done our due diligence that we, as real estate agents, are best equipped and best prepared to find the type of property that will satisfy the needs of our clients ?
When I see agents with 15, 20 , 30 or more listings I wonder sometimes if they have time to care about anyone's needs other than their own.
Maybe it's time for one dedicated agent to sell one home at a time. It demonstrates the skill the agent has to be a person helping another person, people helping people.
Why do some agents spread themselves so thin with pages of listings but nothing sold ? Are the listings just to create impressive looks on the company books ?
Listings equate to an economic state of growth with rising profits and full employment for many of us.
But could they also slow your progress ?
I know agents with fifty listings who've sold nothing in a year, and agents with one listing at the time of this entry that are happy serving the needs of those who bring the desires of homeownership to them.
Is it time to change our way of thinking about listings and the way we thank our clients for allowing us to represent them ?
I believe that it is. Don't you ?
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