David Saks: REALTOR.COM Traffic Confirms Its Popularity

David Saks - Real Estate Broker - The Real Estate Mart of Tennessee, Inc. - 4040 North Watkins-Suite #4 - Memphis, Tennessee 38127 - Phone (901) 357-4663

REALTOR.COM Traffic Confirms Its Popularity

Here's a note from Pug Scoville and the Tennessee Association of Realtors ®

REALTOR.COM® Traffic Confirms Its Popularity

If anybody doubts the amount of consumer traffic at REALTOR.COM®, the June 2011 traffic reports should dispel those doubts:

  • 31% more minutes are spent on REALTOR.com® than the next closest competitor (Zillow®).
  • The average visitor spends 18.6 minutes, and viewed 44 pages while searching properties on REALTOR.com®.
  • More pages were viewed on REALTOR.com ® than the next 3 competitors combined (Trulia.com®, Zillow®, Homes.com®).
  • REALTOR.com ® received 95% more visits than the next closest competitor (Zillow®).
  • REALTOR.com ® has the most average daily visitors, 97% more daily visitors than the next closest competitor (Zillow®).
  • 170% more pages were viewed on REALTOR.com® than the next closest competitor (Trulia.com®).
  • REALTOR.com® real estate search app for iPhone® and iPad® has been downloaded almost 5.2 million times and growing. An average of 10 listing detail pages are viewed per user per day.
  • Android® app for REALTOR.com® has had over 770,000 downloads and an average of 9 listing detail pages are viewed per user per day.

Newsletter Courtesy of the Tennessee Association of REALTORS ®
Editor: Pug Scoville

David Saks

Time&Temp Memphis

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Comment balloon 6 commentsDavid Saks • August 08 2011 03:34PM


Thanks for the stats. I am considering paying for an account with them. One of their callers made me mad or I would have joined after the last CAR/NARexpo in California.

Posted by Kristin Hamilton CA Realtor, (909) 557-6966- Specialize 55+ Communties Banning (Sun Lakes Realty) about 9 years ago

Realtor® gets twice the number of visitors Zillow® gets. Zillow® is more sophisticaticated and tries to bring market value and price opinion into perspective with time-of-the-essence sales comparisons. The national site is one-stop shopping. Kind of like CarMax®

Posted by David Saks ((retired)) about 9 years ago

Realtor.com gets a lot of traffic, which it should direct back as leads to it's member participants who are listing the property rather than as leads bought by "premium" members

Posted by Daniel H. Fisher, MCRP - Charlotte Real Estate, NC or SC (www.FisherHermanRealty.com (704) 617-3544) about 9 years ago

With an annual loss of revenue of 24m, as a result of .25m recent resignations lead provision should be a courtesy to all member listings at this stage. It's a commerce-encouraging idea and I hope they'll take your great advice Dan. The "premium" membership seems like it has a strain of revenue-sharing accompanying it.

Posted by David Saks ((retired)) about 9 years ago

I agree with Daniel, nothing is more frustrating than working hard for your business and having sites like Realtor.com and all the others charge you to be listed as the exclusing/premium agent featured next to your own listing.  Thank you for posting this, best wishes 

Posted by Kim Boekholder Utah Real Estate, Broker, Results Real Estate (Results Real Estate 801.580.5624) about 9 years ago

I suppose if they make money they expect you to make some money, too, Kim ! At their expense or yours ? With a quarter of a million resignations it looks like NAR's expense to me.

Posted by David Saks ((retired)) about 9 years ago

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